Pillar II
Commercial films that never needed a set.
Fifteen to thirty seconds, generated end to end. No shoot, no location hire, no crew call — the film is built from your brief, your product images and a defined look, then cut and graded like any other spot.
Every film is delivered vertical (9:16) for Reels and Shorts, landscape (16:9) for a site or a pre-roll, or both.
Published placements
Films made for someone and published where they were meant to run.
Brand Campaign · 2026
An Afternoon, Bottled: AI Fragrance Film for Unniespicking
A film of a scent being chosen and made, generated end to end. No shoot, no location, no crew. Published in the article it was made for.
The rest of the studio’s brand-side catalogue is self-initiated concept work, made without a client brief to show what the pipeline produces. See all work →
What we make
01
Product & Brand Films
A single product, a collection, or a campaign idea, cut to fifteen to thirty seconds.
02
Hospitality & Restaurant Films
Dishes, rooms and interiors as short films, for venues with no footage to work from.
03
Retail Advertisement
Promotion cut for paid placement — in-store screens, social, and online.
04
Fashion Films
Collection and lookbook films, built around a defined palette and styling.
05
Editorial & Publication Films
A film made for one specific article or issue, to run inside it.
Reels and Shorts are a delivery format, not a separate service. Every film is delivered vertical (9:16) for Reels and Shorts, landscape (16:9) for a site or a pre-roll, or both.
How a project runs
01
Brief
What the film is for, where it runs, and what must be accurate.
02
Concept
A written treatment and a look: palette, light, pacing, and what the film will not show.
03
First cut
The full film, generated and assembled.
04
Revisions
Changes to the cut, the grade, or a specific moment.
05
Delivery
Master file plus the aspect ratios you need.
Common questions
- What is an AI commercial film?
- A short film generated rather than filmed. It is built from a brief, reference images and a defined look, then edited and graded like any other commercial.
- Do you need the product in hand?
- No. We work from images and specifications you supply. Nothing is shipped and nothing is shot.
- How accurate is the product?
- Packaging and detail come from the images you provide. Where a film is conceptual rather than product-accurate, we say so on the film and in its description.
- What do you need to start?
- What the film is for, where it runs, the look you want, and anything that must be exact.
- Can we run it as a paid ad?
- Yes. Delivery includes the aspect ratios the placement needs.
- Do you label the work as AI?
- Yes, on the work page and in the video description.
Start a film
Send the brief, the images, and where it runs.
That is enough to scope a film. We reply within one business day with a treatment direction and what the piece would take — and we say so plainly if the brief needs a real shoot instead.