Journal
Notes on AI-powered property video.

Off-the-plan · 27 July 2026
Off the Plan vs Completed Listing Video: What Changes
One property is built, the other is not. Here is how that single fact reshapes the brief, budget, rights, and story of a Sydney property video.

Off-the-plan · 25 July 2026
Animated Floor Plan Video: A Guide for Property Listings
A flat floor plan tells buyers geometry, not flow. Here is how I turn a 2D layout into a moving 3D walkthrough for property listings, and where the format falls short.

Off-the-plan · 22 July 2026
CGI Property Walkthrough vs Filmed Video: Which Sells?
CGI property walkthrough vs filmed property video — what each is, when each wins, whether to combine them, and how I'd choose for a launch.

Off-the-plan · 20 July 2026
How to Market Off the Plan Apartments With Video That Sells
A channel-by-channel plan to market off the plan apartments with video — what to show, what it costs, and where video isn't the answer.

Off-the-plan · 20 July 2026
Off the Plan Property Video: Sell Before You Build
What an off the plan property video is, why it works for pre-construction sales, how it's made, and what it costs — from a new Sydney AI studio.